Coriolis chosen after competitive review of legacy firearms industry agencies; partnership centers on a fall/winter content, SEO, and email strategy to drive traffic, engage customers, and increase online sales.
Robinson Armament Company today announced it has selected Coriolis Agency as its partner for ecommerce consulting and digital marketing. The decision follows a lengthy evaluation process in which Robinson Armament met with multiple legacy, firearms-industry marketing agencies. Coriolis won the business based on its fresh, focused approach to performance marketing and its proven playbook for turning brand demand into measurable online revenue.
Under the engagement, Coriolis will help Robinson Armament create and implement a fall and winter content, SEO, and email marketing strategy focused on driving website traffic, engaging customers, and increasing online sales.
“After meeting with several well-known agencies, Coriolis stood out for their clarity, speed, and bias toward results. They brought a modern, data-driven plan that aligns with our goals for the coming seasons. We’re excited to move quickly on a strategy that connects our customers with the products and information they want—without the fluff.”
“Robinson Armament is an innovative American manufacturer with a loyal customer base,” said Paul Angell, Founder at Coriolis Agency. “Our team will pair disciplined ecommerce fundamentals with channel-safe marketing to meet shoppers where they are this fall and winter—search, inbox, and on-site—and convert that attention into growth.”
Initial Scope of Work Includes:
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Seasonal Content Plan: Editorial calendar for fall and holiday/winter, including product education, launch spotlights, fit-and-function guides, and FAQs mapped to buyer intent.
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SEO Acceleration: Technical clean-up, structured data, on-page optimization, internal linking, and content briefs targeting category, product, and informational keywords.
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Email & Lifecycle Marketing: List growth, segmentation, and automated flows (welcome, browse/cart abandonment, back-in-stock/price-drop, post-purchase) with testing and deliverability best practices.
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Conversion & Analytics: On-site UX recommendations, merchandising strategy, and analytics/attribution tuning to tie content and campaigns to revenue KPIs.
The partnership is designed to move from planning to execution rapidly, with clear milestones, reporting, and transparent KPIs around traffic quality, engagement, conversion rate, and customer lifetime value.
About Robinson Armament Company
Robinson Armament Company is an American firearms manufacturer known for precision engineering and modular platforms built for performance and reliability. For more information, visit robinsonarmament.com.
About Coriolis Agency
Coriolis Agency is a digital commerce consultancy specializing in strategy, SEO, lifecycle/email, and performance content for the firearms industry. Coriolis helps brands turn intent into revenue with compliant, channel-safe growth programs. Learn more at coriolisagency.com.
