Shadowsmith Ammo, a rapidly growing independent ammunition distributor and ecommerce retailer, today announced it has engaged Coriolis Agency to deliver a fully integrated technology stack encompassing point-of-sale (POS), ecommerce, dropshipping, payment processing, and AmmoSeek integration.
Coriolis Agency is a digital solutions provider specializing in the firearms and ammunition industry. Their service offerings include custom WooCommerce website development, FFL-specific payment processing, distributor catalog and dropship automation, website hosting, and search engine optimization (SEO) for firearms retailers.
Shadowsmith Ammo’s decision to migrate to Coriolis Agency follows the company’s dissatisfaction with its previous technology vendor. Frequent website outages, unresponsive customer support, and a lack of pre-built integrations with ammunition distributors compelled the company to seek a more robust, industry-specific platform.
“We simply couldn’t tolerate the outages and the support bottlenecks any longer,” said Carl Giuffre, Founder of Shadowsmith Ammo. “Our customers expect a seamless ordering experience and we’ve needed a system that can reliably handle high-volume ammo sales, integrate easily with major distributor feeds and automate payments and fulfillment. With Coriolis Agency we found a partner who knows our market, provides 24/7 support, and offers deep distributor integrations out of the box.”
Under the agreement, Coriolis Agency will provide:
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A full redesign and deployment of Shadowsmith Ammo’s ecommerce website powered by WooCommerce, with custom theme, robust hosting and SSL, and optimized for mobile, speed, and reliability.
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A unified POS solution enabling in-store, showroom, and shipping-floor order capture, tied into the same product catalog and inventory feed used on the website.
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Payment processing built for FFLs and ammunition sellers, including configurable rules and regulatory compliance workflows.
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Automated AmmoSeek feed generation and hosting, enabling real-time inventory and pricing synchronization with the AmmoSeek marketplace.
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Continuous monitoring, unlimited-order handling, and proactive support to ensure high availability, eliminating the “frequent outages” that plague other technology providers.
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Ongoing SEO and digital-marketing consulting to drive qualifed traffic, clicks, and conversions within the firearms/ammo market segment for which Coriolis specializes.
Carl Giuffre added, “We’ve grown fast and we need infrastructure that scales and doesn’t fail when ammo demand spikes. This move gives us one unified system for POS, web, payments, and distributor feeds — no more disconnected silos or custom hacks. It’s time to upgrade for the long term.”
“We’re thrilled to welcome Shadowsmith Ammo as a client,” said a spokesperson for Coriolis Agency. “They’re a natural fit for our firearms-industry stack, and our team is fully committed to delivering the stability, automation, and support they need in today’s competitive ammo-retail marketplace.”
About Shadowsmith Ammo
Founded by Carl and Beth Giuffre, Shadowsmith Ammo is a Georgia-based ammunition distributor and online retailer, focused on providing hard-to-find calibers, reliable inventory and rapid shipping to law-abiding shooters. Based in Cartersville, GA, Shadowsmith continues to grow its ecommerce presence while maintaining responsive customer service and in-house fulfilment.
About Coriolis Agency
Coriolis Agency is a digital agency serving ammunition, firearms accessories and OEM brands. Their offerings include custom WooCommerce websites, FFL-compliant payment setup, dropshipping and catalog automation from major wholesale distributors, and targeted SEO/marketing for firearms-industry clients.
