Firearms innovator enlists industry-focused marketing agency for strategic storytelling, e-commerce optimization, and multi-channel digital campaign ahead of new product debut.
Successor Systems, a Georgetown, Kentucky-based developer of custom 3D-printed firearms, today announced it has selected the Coriolis Agency to lead its brand consulting, e-commerce strategy, and digital marketing efforts for an upcoming product launch. Under this new partnership, Coriolis will spearhead Successor Systems’ brand storytelling and positioning, optimize its online storefront for the new product release, and execute integrated digital campaigns to build awareness and drive sales. The collaboration aims to ensure that Successor’s latest offering enters the market with a compelling narrative and robust online presence, positioning the product for maximum impact upon launch.
Successor Systems chose Coriolis Agency after a thorough search for a marketing partner. The firearms-focused agency’s proven track record in firearms ecommerce and marketing was a key factor in the decision. Coriolis has recently led successful digital strategies for several industry brands, including Nightshade Optics, Ghost Armory, and Robinson Armament Company, demonstrating its expertise in elevating brand presence and online growth. Coriolis Agency is led by CEO Paul Angell (former CEO of AmmoReady.com), who brings over a decade of firearms industry e-commerce experience. This deep industry knowledge – combined with the agency’s data-driven approach to marketing – gives Successor Systems confidence that Coriolis will effectively craft and promote the new product’s story.
“We’re excited to partner with Coriolis Agency for this critical launch,” said George Mangos, Founder of Successor Systems. “Strategic storytelling and precise brand positioning will be pivotal to the new product’s success, and we have full confidence that Coriolis’s expertise in these areas will ensure our product’s story resonates with customers and stands out in the market.”
Under the engagement, Coriolis will provide end-to-end brand and digital strategy support for the upcoming launch, including:
- Brand Strategy & Storytelling: Refining Successor Systems’ brand narrative and messaging to highlight the new product’s unique value, ensuring a consistent story across web, social media, and other channels.
- E-Commerce Platform Optimization: Enhancing the company’s online store and user experience to support the product debut – from website design updates to seamless shopping and checkout processes – tailored for the firearms enthusiast market.
- Digital Marketing Campaigns: Executing multi-channel marketing efforts leading up to and following the launch, including search engine optimization, targeted online advertising, email marketing, and social media engagement to drive awareness, traffic, and conversions.
“Successor Systems is pushing the boundaries of firearm innovation, and we’re honored to help bring their new product to market,” said Paul Angell, Founder and CEO of Coriolis Agency. “Our team thrives on combining creative brand storytelling with data-driven marketing. We look forward to leveraging our firearms industry experience to craft an authentic narrative for Successor’s brand and to deploy precision digital campaigns that make this launch a standout success.”
About Successor Systems
Successor Systems is a firearms technology company specializing in custom-built pistols that combine the latest 3D firearm technology with the legendary reliability of the Glock platform. Through its intuitive pistol configurator, customers can design every detail of their firearm – from trigger guards and slide cuts to colors and grips – resulting in a truly personalized weapon built to their specifications. The company’s custom firearms offer more than just performance; they’re personal, modular, and made in the USA. Based in Georgetown, Kentucky, Successor Systems is dedicated to “2A your way,” reimagining firearm customization and empowering enthusiasts to “experience the future of guns”.
About Coriolis Agency
Coriolis Agency is a digital commerce consultancy specializing in e-commerce strategy, search engine optimization (SEO), email marketing, and performance content for the firearms and outdoor industry. Founded in 2024 by Paul Angell – the former CEO of AmmoReady.com – Coriolis designs, builds, and grows online platforms for federally licensed firearm dealers (FFLs), manufacturers, and outdoor brands. Its services include WooCommerce website development and hosting, distributor inventory integration, large-scale firearms dropshipping, and compliant digital advertising campaigns. Coriolis helps its clients “turn intent into revenue” through data-driven, channel-safe growth programs tailored to the unique challenges of the shooting sports market.
