Paul Angell, founder and former CEO of AmmoReady.com, today announced the launch of Coriolis, a firearms‑industry commerce and marketing platform that goes far beyond the typical agency model. Built for Federal Firearms Licensees (FFLs), manufacturers, ranges and brands, Coriolis combines a professionally managed FFL ecommerce platform with unlimited firearms dropshipping, compliant checkout, 2A‑friendly payments and a suite of marketing services to help retailers thrive online.
“Firearms retailers face unique challenges – advertising bans, social‑media censorship, compliance complexity and limited technology choices,” said Angell. “Coriolis solves those problems by giving FFLs an open, extensible ecommerce stack they own, automated dropshipping that scales, and marketing programs that drive real growth. This isn’t just another digital agency; it’s the full infrastructure FFLs have needed for years.”
Built on open‑source WooCommerce – with compliance baked in
At the core of Coriolis is a WooCommerce‑based storefront that merchants fully own. The agency designs, hosts and supports custom sites integrated with FFL Cockpit, streaming live distributor catalogs into the store, synchronizing inventory and pricing, and enforcing FFL‑specific checkout flows. Because the stack is open source, retailers retain control of their domain, data and integrations and can evolve their store without vendor lock‑in. Key launch features include:
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Live catalog automation – Real‑time product, pricing and availability updates from more than 20 distributors.
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Compliant checkout – Advanced FFL selection, state restrictions, age gates and audit logs ensure serialized items ship only to receiving FFLs.
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Point‑of‑sale integrations – Optional integration with Trident 1 and MicroBiz POS systems for true omnichannel inventory management.
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Professionally managed hosting – High‑performance infrastructure optimized for WooCommerce and FFL Cockpit, eliminating the burden of managing servers.
Unlimited firearms dropshipping
Coriolis launches with unlimited firearms dropshipping for WooCommerce. FFLs can list tens of thousands of SKUs from multiple distributors, automate order routing and fulfillment, and grow without inventory risk or order caps. The system normalizes attributes, enforces pricing rules, integrates MAP safeguards and optimizes product data for search engines. A built‑in FFL locator and compliance engine makes dropshipping seamless for customers and retailers alike.
For those new to the model, Coriolis offers a detailed guide on firearms dropshipping that explains legality, benefits and setup considerations.
Marketing and growth programs
While Coriolis is primarily a technology platform, marketing remains central. The company’s FFL Accelerator program (included with select plans) delivers content marketing, SEO, email and SMS campaigns and analytics tailored to firearms commerce. Coriolis also offers branding, strategy and advertising services, giving FFLs a single partner for both infrastructure and growth.
