AIM POS Integration Creates Unified Omni-Channel System for Multi-Location, Multi-Category Operations
Coriolis Agency has built and launched two separate, brand-specific WooCommerce websites for Down Range Chico and Reynolds Ranch & Farm. Both sites connect directly to AIM Point of Sale, giving the businesses real-time inventory sync and clean order flow across their physical stores, distributor feeds, and online channels.
Steve Dyke, owner of both operations, recently left this five-star review:
“The Coriolis Agency has been a tremendous help to our business. Paul and his team have taken the time to understand that we are not a simple one-category retail operation—we have multiple businesses, a large product catalog, in-store inventory, distributor inventory, firearms compliance considerations, farm and ranch products, apparel, uniforms, and range services all working together. They have been responsive, patient, and willing to work through the details instead of giving us a one-size-fits-all website. Their work has helped us move toward a cleaner, more sales-driven online presence that better represents us! We appreciate their communication, their problem-solving, and the effort they have put into helping our websites become a more useful tool for both our customers and our business. 5 stars all the way!”
Down Range Chico runs an indoor shooting range and full-line firearms retail operation in Chico, California, with range services, training classes, California-compliant firearms, ammunition, optics, gear, and public safety uniforms. Reynolds Ranch & Farm Supply in Red Bluff, California, serves ranchers, farmers, and families with feed, tack, animal health products, western wear, outdoor gear, and related supplies.
Businesses that run hybrid operations across different product categories and locations face constant friction: keeping inventory accurate, avoiding oversells, handling serialized firearms compliance, and making sure web orders don’t create extra work for the counter staff. POS integration means stock levels update in real time between the stores and the websites, and online orders flow through cleanly into the same system the team already uses every day.
This project is the first of several now underway in partnership with AIM.
