Coriolis Agency, an FFL ecommerce and firearms marketing firm, and MicroBiz, a long‑established point‑of‑sale (POS) provider, today announced a strategic partnership that will give Federal Firearms License (FFL) dealers an integrated solution for in‑store and online sales. The collaboration pairs MicroBiz’s cloud‑based POS — complete with FastBound A&D compliance integration — with Coriolis’s WooCommerce‑based e‑commerce and automated FFL dropshipping platform to provide firearms retailers with an end‑to‑end solution for inventory, compliance, ecommerce, and fulfillment.
FFL Ecommerce for Retailers
Gun stores operate under strict regulatory requirements and must track serialized inventory, record acquisitions and dispositions and manage background‑check workflows. MicroBiz’s firearms‑specific POS is already integrated with FastBound’s ATF‑approved A&D software. When a dealer receives firearms into stock, MicroBiz can automatically create an acquisition record in FastBound and send all required ATF data such as model, name and serial number. When selling a firearm, the POS can start the ATF 4473 process with one click; it matches the serial number and customer to a record in FastBound and starts a disposition, eliminating manual re‑entry and helping dealers maintain complete and accurate bound‑book records. The system also supports serial‑number tracking, allowing clerks to add or scan serial numbers when receiving items, during transfers and at the register, and includes a serial‑number history report.
In addition to compliance features, MicroBiz offers tools for firearms retail operations:
- integrates live catalogs from major distributors so dealers can see real‑time pricing and availability
- manages special orders and gunsmithing work orders
- syncs inventory with WooCommerce so merchants can publish products for sale online
- submit vendor orders electronically with fulfillment reconciliation during inventory receiving
“Our POS was built to make FFL retail simple,” said Kevin Kogler, President of MicroBiz. “By integrating FastBound for electronic bound books, serial‑number tracking and vendor catalog feeds, we give dealers a complete solution for the counter and the back office.”
Adding modern e‑commerce and dropshipping
Coriolis Agency specializes in building, hosting and promoting WooCommerce‑based online stores that meet the unique requirements of firearms retailers. The firm’s FFL ecommerce platform is purpose‑built for the firearms industry, supporting serialized inventory workflows, distributor‑driven catalogs, automated FFL dropshipping, and compliance‑aware infrastructure. Coriolis offers integration with over 20 major distributors via FFL Cockpit and automatically streams their catalogs into a retailer’s website; orders are routed to the vendor with the lowest price or fastest ship time so dealers can sell firearms and accessories without tying up capital in inventory. As a result, merchants can expand their catalog to hundreds of thousands of SKUs while avoiding the cost and risk of stocking slow‑moving items.
The platform embeds age verification, optional state‑level restrictions, and FFL selection at checkout so that firearms are shipped only to a licensed dealer in the buyer’s state. Automated catalog management keeps pricing and availability synchronized, and real‑time order routing reduces backorders and cancellations.
“The firearms industry has outgrown one‑size‑fits‑all ecommerce platforms,” said Paul Angell, founder of Coriolis Agency and former CEO of AmmoReady. “Too many gun stores have experienced half‑baked ecommerce implementations and platforms that become difficult or expensive to maintain. Our WooCommerce‑based infrastructure is open, extensible and designed around how firearms businesses actually operate. By partnering with MicroBiz we can finally offer retailers a unified stack that covers the sales counter, the website and compliance.”
Integrated Solution for Omni‑Channel FFL Retail
Under the partnership, Coriolis will integrate MicroBiz’s POS and FastBound connector into its e‑commerce and dropshipping framework. Dealers using MicroBiz for in‑store sales will be able to sync inventory, customer records and serialized items to their Coriolis online store. Orders placed online will flow back into MicroBiz for fulfillment, allowing staff to process transfers, manage work orders and handle special orders in a single system. Because both platforms support FastBound, acquisitions and dispositions triggered online are automatically recorded in the dealer’s bound book, ensuring consistent ATF compliance across channels.
The combined offering is aimed at FFL holders who want to expand online without losing control of compliance or inventory. By leveraging MicroBiz’s live distributor feeds and Coriolis’s drop‑ship routing, retailers can offer an “endless aisle” of firearms and accessories, serve niche markets and reach customers nationwide. Automated workflows remove the need for double entry, while integrated marketing tools like SEO‑optimized product pages and email automation help dealers drive traffic and retain customers. The solution is delivered as a service with no long‑term contracts, giving dealers full ownership of their data and flexibility as their businesses evolve.
About Coriolis Agency
Coriolis Agency is a firearms‑focused digital commerce and infrastructure firm that builds, hosts and grows WooCommerce‑based ecommerce stores for FFLs, gun stores and manufacturers. Founded by industry veteran Paul Angell, the company provides professionally managed hosting, automated firearms dropshipping, compliance‑aware workflows and integrated marketing to help retailers build scalable, future‑proof online businesses. For more information, visit www.coriolisagency.com.
About MicroBiz
MicroBiz is a cloud‑based retail management software company with more than 25 years of experience serving independent retailers. MicroBiz offers point‑of‑sale systems tailored to firearms and shooting‑sports stores, including serial‑number tracking, vendor catalog feeds, work‑order management and seamless integration with FastBound for A&D record‑keeping. Founded in 1989 and spun out of CAM Commerce in 2013, the company continues to innovate by helping retailers eliminate mundane tasks and run their operations more efficiently. Learn more at www.microbiz.com.
