New tools give firearms retailers conversational AI search on their own websites and connect live inventory to a dedicated consumer search experience built for the category
Greenville, SC – July 28, 2026 — Coriolis Agency today launched Betsy AI together with Gun Search Engine (GSE) and Gun Search Agent (GSA), a matched pair of platforms that bring practical, firearms-friendly artificial intelligence to both retailer websites and consumer product discovery.
Gun Search Engine (GunSearchEngine.com) is a consumer AI search platform for ammunition, firearms, and reloading supplies. Shoppers describe what they need in everyday language and receive live results from participating retailers. There are no complicated filters and no refusals or hedging common on general-purpose AI systems. Users click through to the retailer’s site to complete the purchase and any required FFL transfer.
Gun Search Agent (GunSearchAgent.com) lets any FFL or 2A retailer add the same conversational search capability to their own website in minutes. Dealers connect an existing product feed, place one script tag, and customers can search their inventory using natural language. The basic version is free and captures email addresses along with search intent. An optional Pro plan adds lead synchronization into common email and CRM platforms. Retailers who activate GSA improve the shopping experience on their own sites while making their products available through Gun Search Engine as the network grows.
Both platforms are powered by Betsy AI, an AI agent developed specifically for the firearms category. Betsy is designed to handle product questions directly and accurately.
“Most AI systems treat firearms questions as something to avoid or water down,” said Paul Angell, Founder and CEO of Coriolis Agency. “We built these tools so dealers can give their customers the opposite experience—fast, useful search that actually works for this industry. Any retailer can add real conversational search to their site today at no cost, and at the same time put their inventory in front of shoppers who are looking for live product across the network.”
Gun Search Agent is available immediately at GunSearchAgent.com. Consumers can search at GunSearchEngine.com. Both tools work alongside Coriolis’ existing FFL ecommerce services, including managed WooCommerce platforms, automated dropshipping, and digital marketing programs.
About Coriolis Agency
Coriolis Agency builds and manages high-performance, ATF-compliant ecommerce platforms for Federal Firearms Licensees, gun stores, shooting ranges, and 2A brands. Founded by Paul Angell, who previously operated AmmoReady.com for nine years, the company provides professionally managed WooCommerce solutions, live distributor catalog integration, firearms dropshipping, POS connectivity, and related digital services that give dealers ownership of their technology and data.
