Wisconsin Firearms Training Center (WFTC), the premier destination for firearms education and training in the Midwest, has selected Coriolis Agency as its partner for FFL website design and hosting and firearms-friendly digital marketing. Under this new partnership, Coriolis will launch a newly designed digital platform fully integrated with Trident 1 POS to streamline online lane reservations, membership sales, and training class registrations.
Partnership Overview WFTC sought a digital partner capable of navigating the complex regulations of the firearms industry while delivering a modern, high-performance user experience. After evaluating several agencies, WFTC chose Coriolis for its deep expertise in FFL-compliant technology and its ability to execute complex integrations.
The centerpiece of this initiative is the seamless integration of the Trident 1 Point of Sale (POS) system. This custom solution will allow WFTC customers to book range time, purchase memberships, and register for WFTC’s extensive catalog of training classes directly through the website with real-time synchronization to the in-store POS.
Scope of Work Under the engagement, Coriolis Agency will oversee the modernization of WFTC’s digital presence, including:
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FFL Website Design & Development: Building a mobile-responsive, conversion-focused website that reflects WFTC’s status as a top-tier training facility.
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Trident 1 POS Integration: Implementing a custom API connection to enable real-time online lane reservations, automated membership management, and live class inventory.
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Cancel-Proof Hosting: Providing secure, 2A-friendly hosting infrastructure that ensures 100% uptime and protection against de-platforming.
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Firearms-Friendly Digital Marketing: Executing data-driven SEO strategies and compliant email marketing campaigns to drive local traffic and class enrollments.
“Wisconsin Firearms Training Center is a pillar of the shooting community in Brookfield, and they require a digital infrastructure that works as hard as they do,” said Paul Angell, Founder and CEO of Coriolis Agency. “By integrating their new website with Trident 1, we are removing friction for their customers—making it easier than ever to book a lane or sign up for a class—while ensuring their business is protected by our cancel-proof hosting and marketing solutions.”
About Wisconsin Firearms Training Center Located in Brookfield, Wisconsin, the Wisconsin Firearms Training Center (WFTC) is a state-of-the-art facility dedicated to firearms safety, education, and proficiency. Featuring a modern indoor range, a comprehensive retail store, and a team of certified instructors, WFTC offers training for all skill levels—from first-time shooters to advanced tactical professionals. The center is committed to fostering a safe and welcoming community for firearms enthusiasts across the region. For more information, visit www.wifirearms.com.
About Coriolis Agency Coriolis Agency is a digital commerce consultancy specializing in ecommerce strategy, SEO, and performance content for the firearms and outdoor industry. Founded by Paul Angell (former CEO of AmmoReady.com), Coriolis designs, builds, and grows online platforms for federally licensed firearm dealers (FFLs), manufacturers, and outdoor brands. Its services include WooCommerce website development, distributor inventory integration, and cancel-proof digital marketing. Coriolis helps clients “turn intent into revenue” through data-driven growth programs tailored to the unique challenges of the shooting sports market. For more information, visit www.coriolisagency.com.
