If You’re Not Sending AT LEAST One Email a Week Then You Hate Money
It’s 2024 and direct-to-consumer email marketing remains the undisputed, undefeated, heavyweight champion of gun-friendly digital marketing. Nothing you do online will deliver a higher ROI than email marketing. Well, maybe OnlyFans, but we’ve met a LOT of FFLs, and that’s not an option for most of you.
When calculated for software and technology alone, the average ROI on email marketing is $36 for every $1 spent. When email marketing ROI is calculated to include spending on marketing agencies and PR firms that specialize in digital marketing, that number jumps to $42 for every $1 spent.
Why does email marketing work so well?
Because everyone has a phone and we all check our email on our phones. Which means whenever we’re bored, or waiting, or we’re in the bathroom, we’re basically just waiting for you to send us an email with a link to something we want to buy. Think about your own behavior. What do you do when you’re bored or when you’re waiting? Or when nature calls? Right. You check your email, and THEN you start doomscrolling. Nothing you put on your website or post on social media is gonna get more attention than an unopened email when your customer is sitting on the porcelain throne.
We can help you master email marketing
Our Founder and CEO was also the founder and CEO of AmmoReady.com. He built the AmmoReady website and created all of the on and off-site SEO content that now dominates several dozen keywords with #1 rankings.
And he wrote and sent virtually every AmmoReady marketing email for 8+ years.
Oh ya, his wife and business partner has a Master’s degree in Technical Writing with extensive experience in content creation, copy writing, documentation, and copy editing.
Email marketing works, and we know how to do it.
What’s the catch?
Well, did you notice the part of this process that I skipped when talking about AmmoReady? All that SEO content and all those #1 rankings drive organic traffic from Google to AmmoReady.com EVERY 👏 SINGLE 👏 DAY. And the website is optimized for email capture and lead generation. So the content feeds the bots, which gets you the rankings, which drives the traffic, so you can capture the email addresses, so you can send the emails, which is how you drive sales, which is how you make money.
To make money from email marketing, you need email addresses. That’s the catch.
List building
It’s counterintuitive, but your website should be optimized first and foremost for email capture or lead generation, not sales. If you’re focused on marriage on the first date you’re not gonna make it past the appetizer.
There are obvious exceptions here. If you’re running a sale, or you’re sitting on a ton of police trade-ins and used Glocks, or you have an exclusive product, by all means, your homepage should be screaming about those offers. But even then, what percentage of your visitors are gonna buy one of those things just because they saw that banner image?
What if instead you focused on getting email addresses from as many site visitors as possible? Now you can send them emails until they buy something or unsubscribe.
Which strategy gives you better odds of a sale? Or repeat sales?
The best time to start is right now
Whether you are starting from scratch or you have a list you want to grow, you’ve probably got some work to do on your website to make sure that it’s designed to capture email addresses. And you need to drive traffic to your website. And you’re gonna need content to do both of those things.
We can help you with all of that and more.
Contact us today to get started.
